NSPCC’s Look, Say, Sing, Play Comes to Family Support, Fulham Central Children's Centre

Brain-Building through Look, Say , Sing, Play

Leader of H&F Council, Stephen Cowan with families.

Leader of H&F Council, Stephen Cowan with families.

It was an honour to be invited to the announcement of the NSPCC’s Look, Say, Sing, Play campaign at the Fulham Central Children’s Centre, the first London Authority to launch the campaign. The event was attended by Leader of H&F Council, Stephen Cowan, and CEO of the NSPCC, Peter Wanless, Family Support Managing Director Peter Watt and stakeholders in Hammersmith and Fulham children's wellbeing.

“The campaign is all about building strong brains and executive functioning in children between 0-2 years-old through good serve and return relationships with their caregivers,” said Peter Watt, Managing Director of Family Support.


From the Look, Say, Sing, Play website:

“Right from birth, every time you talk, sing or play with your baby, you're not just bonding, you're building their brain.”

  • Look at what your baby’s focusing on and how they react

  • Say what you’re doing and copy the sounds your baby makes 

  • Sing along to your favourite tunes or make up your own

  • Play simple games and see what your child enjoys

You can find more tips and activities like “Colours we like,” “Laundry Hokey Cokey” and “Window Watchers” to help nurture children’s brains on the NSPCC website.

The NSPCC teamed up with Vroom™, an initiative of the Bezos Foundation which helps parents build their baby’s brain, right from birth to bring Look, Say, Sing, Play to the UK.

“Their early learning experts have created hundreds of brain-building tips, which have already been used by 900,000 families in the USA. And we’ve teamed up with them to share those tips in the UK.”

We thank Family Support for the opportunity to be a part of this important venture. We became involved with Family Support after meeting with Locality Manager, Wendy Dormer, and working together to bring our mindfulness pop-ups, Om:Pop, to families in Hammersmith & Fulham. Our first event was held at Melcombe Primary School in Fulham and was so meaningful, we have been working to bring more to the community. Our next goal is to bring free mindfulness and yoga to the Randolph Beresford Children’s Centre, and are grateful to Wendy and Team Leader Meera Bhayani to help us make it happen. In fact, we recently had the opportunity to meet with staff members, and offering a beautiful 5-minute meditation by Om:Pop team member Karin Schrijvers of Bubble + Sprout. Our time with them meant a lot to us especially due to the amazing work they are doing in the community, and we look forward to bringing more mindfulness and yoga sessions to as many as their families as possible.

The mission of Family Support is to help Hammersmith and Fulham children, young people and their families thrive. What an incredible job they’re doing through programs such as Look, Say, Sing, Play, mindfulness and yoga, healthy eating programs, sleeping well, sports and activity and more.

More Information On How We Can Expand Our Offerings In The Community:

Our Om:Pop Crowdfunding Campaign is on Spacehive! Please consider a pledge of £5, which goes a long way to bring mindfulness and yoga to London families, including our goal of sessions at the Randolph Beresford Children’s Centre.

Thank you for your support!

Dana and Jen x