Noa by HERE

Bring Trusted Emotional Wellbeing Support Into the Platforms People Already Use

HERE provides thousands of activities, specialist wellbeing intelligence and thoughtfully designed experiences, built from eight years of our own real-world work supporting children, teens, families and organisations across the UK and US.

Built around our five wellbeing pillars (Mindfulness, Nature, Creativity, Connection and Trauma-Informed Care), HERE adds a trusted emotional wellbeing layer for supporting children, teens and families.

Explore a Powered by HERE PilotSee How It Works

The Intelligence Layer General AI Is Missing

General-purpose AI is powerful, but wellbeing needs trusted knowledge, defined boundaries and specialist support underneath. HERE provides the intelligence layer that makes those experiences more relevant, reliable and grounded in real-world practice.

Bridging the AI Expertise Gap

General-purpose AI models are highly capable but lack domain expertise, often generating plausible but completely incorrect information. Official guidance from the UK Government AI Insights explicitly states that anchoring LLMs to domain-specific data and retrieval systems is the key to delivering relevant and reliable results.

How HERE helps

We provide the critical domain-specific layer that general LLMs lack. By retrieving activities directly from the verified HERE mindfulness and emotional wellbeing database, wellbeing platforms ensure their AI delivers accurate, safe and contextually aware support rather than generic guesses.

UK Government, Artificial Intelligence Playbook for the UK Government10 February 2025

A Defined Job for Safety

Unchecked, open-ended AI can introduce serious risks to human health. Official guidance from the World Health Organization recommends that AI used in healthcare and wellbeing environments be restricted to well-defined tasks, satisfying strict requirements for safety, accuracy and efficacy.

How HERE helps

We give wellbeing AI a clear, safe and structured objective. By anchoring conversational models to the HERE mindfulness and emotional wellbeing database, developers ensure their AI doesn’t veer into unsafe territory. Instead, it fulfils a precise, reliable function: matching users with expertly validated wellbeing activities.

World Health Organization, Ethics and Governance of Artificial Intelligence for Health: Guidance on Large Multi-Modal Models18 January 2024

Quality Over Scale

Bigger isn’t always better. Research published in Scientific Reports shows that specialised, domain-specific AI models consistently outperform much larger, general-purpose models on targeted tasks. High-quality, hyper-relevant knowledge matters far more than massive model scale.

How HERE helps

You don’t need to run massive, expensive AI infrastructure to build an elite wellbeing product. Integrating the specialised HERE mindfulness and emotional wellbeing database injects premium domain intelligence directly into your AI workflow, allowing even compact, private models to outperform generic giants on wellbeing tasks.

Scientific Reports, Domain-specific versus general large language models: a review and empirical benchmark in real medical texts28 July 2026

Grounding Reduced Hallucinations From 8% to 0%

Clinical research proves that when large language models are forced to look at a specialist knowledge base rather than relying solely on their internal memory, text errors drop completely to zero. Anchoring AI in a dedicated reference library eliminates risky guessing and drastically boosts factual accuracy.

How HERE helps

Mental and emotional wellbeing leave no room for AI guessing games. The HERE mindfulness and emotional wellbeing database serves as that exact specialised reference layer. By forcing your LLM to fetch answers directly from our verified repository of structured activities, you instantly eliminate the risk of hallucinated advice, ensuring a safe, credible and accurate experience for your users.

npj Digital Medicine, Retrieval-Augmented Generation Elevates Local LLM Quality in Radiology Contrast Media Consultation2 July 2025

Embedded

Meaningful Mindfulness + Wellbeing Support,With Just A Wee Bit Of Code

HERE Provides The Clever Bit. You Simply Pop It In.

Bring HERE’s evidence-informed activity library, responsive themes, Wellbeing Worlds and Noa into the website, app or portal people already use. Your team gains trusted support without more searching, preparation or content creation, while your community receives meaningful help without being sent somewhere new.

Schools, Councils + Family Services

Embed HERE into school portals, Family Hub websites, council platforms and staff resource systems. Give educators and frontline teams trusted, ready-to-use support for children, teens and families, without hours of searching or preparation.

Workplaces, Benefits + Working Families

Add meaningful parent and family wellbeing support to HR systems, employee portals, workplace benefits and insurer wellbeing offerings. Help employees support themselves and the people they care for, bringing a valuable new layer to the services already available.

Therapy, Wellbeing + Digital Products

Bring HERE into therapist and counsellor platforms, client portals, or parenting, wellbeing and education products. Add thousands of evidence-informed activities and resources without having to create, organise and review an entire wellbeing library from scratch.

Branded, Localised + Made Yours

Add a branded, localised layer to offer wellbeing support that reflects your organisation and the people and places you serve, without building it from scratch. We incorporate your logo, colours and visual identity, and create localised Wellbeing Worlds around familiar places, landmarks, seasons, flora, fauna and community life. Available across school and council services, workplace platforms, professional practice and digital products.

Open More Support To More People

Tell us who you support and what you would like to make possible. We’ll explore how HERE + Noa can fit into the digital services you already have, ease the burden on your team and provide meaningful wellbeing support in more of the moments that matter.

Explore HERE + Noa For Your Platform

Bring HERE’s Wellbeing Intelligence Into Your Platform

HERE Shelf

Give staff, providers and families a focused library of relevant activities inside your existing platform. Filter by age, feeling, time, setting, language, wellbeing pillar and format.

Ask Noa

Help people find the right reviewed activity without hours of searching. Noa matches the moment with content written and reviewed by the HERE team. It does not invent activities.

HERE Moments API

Bring trusted HERE recommendations into your own workflow and interface using structured, non-identifying context.

HERE Wellbeing Feed

Keep support timely, local and deeply relevant, with activities responding to real feelings, community life, world events, seasons and emerging mental health needs.

Wellbeing Worlds

Create an explorable Wellbeing World around your organisation, people and place, incorporating familiar landmarks, seasons, flora, fauna, colours and identity.

HERE While You Wait

Offer bounded, practical support while families or individuals wait for counselling, assessment, referral or an appointment. HERE supports the wait; it does not replace professional care.

Add More Meaningful Support to What You Already Offer

HERE works inside your existing software, helping providers, families and employees access trusted support without another platform or destination.

A provider searches, previews and sends a reviewed activity, without leaving their own portal.
A school or family app carries a timely activity, in the channel families already read.
An employee platform offers a family wellbeing shelf beside its other benefits.

Illustrative interfaces. Organisation names are examples.

A Wee Bit of Code

Send a small amount of non-identifying context. Receive reviewed activities that fit the moment.

Your request

{
  "age": "8-12",
  "feelings": [
    "worried"
  ],
  "setting": "classroom",
  "time_available_minutes": 10,
  "language": "en",
  "mode": "group",
  "result_limit": 3
}

What HERE returns

Run the request to see what HERE returns.
HERE provides the clever bit, and adding it is easy.

This demonstration uses a small set of sample content. It issues no credentials and does not read the HERE catalogue.

Real Communities, Powered by HERE

made with Hammersmith and Fulham, and with Alpha School

HERE powers dedicated wellbeing experiences for the London Borough of Hammersmith & Fulham and Alpha School, each shaped around the children, families and professionals they support. Their experiences bring together trusted activities, intelligent discovery and a bespoke Wellbeing World inside the digital places their communities already use.

Explore each Wellbeing World to see how familiar places, local identity and reviewed activities make support feel relevant, recognisable and close to home.

Open the Hammersmith and Fulham worldOpen Alpha School's Back To School world

Eight Years Of Award-Winning, Expert-Led Work With London Councils and Family Hubs, Premier League Club Foundations, Nebraska Government Agencies, Buffett Foundations and More

  • Activities written and reviewed by the HERE team, never generated.
  • Timely, seasonal and locally configurable experiences.
  • Individual, group, classroom, professional and family formats.
  • Eight years of real-world support.
  • Evidence-informed and trauma-informed design.
  • English and Spanish content.
  • Five wellbeing pillars: Mindfulness, Nature, Creativity, Connection and Trauma-Informed Care.
The five HERE wellbeing pillars: Nature, Trauma-Informed, Connection, Creativity and Mindfulness

More Meaningful Support for the Moments That Matter

Each HERE integration is shaped around a real audience and a specific need, bringing trusted support into the systems people already use.

Help an educator find the right activity for a worried class in under a minute.

Give a parent something meaningful to try today.

Support a family appropriately while they wait for a referral.

Help a coach respond to nerves, setbacks or team conflict.

Add relevant family wellbeing support to an employee platform.

Let an AI product recommend a reviewed action rather than generate one.

Let’s Work Together to Strengthen the Support Around Your Community

Tell us a little about your platform and the people you support. We will help identify a focused pilot without asking you to rebuild what you already have.

We ask only what we need to suggest a sensible pilot. Please do not include personal details about the people you support.

HERE + Noa Are Designed For Providers, Educators And Professionals Supporting Children, Teens And Families.Enquire About Offering Meaningful, Personalised Mindfulness And Wellbeing Support through the HERE platform.

We prioritise responses to professional enquiries. If using a personal email, please include your organisation or role so we can best support you.