Noa is a wellbeing companion from HERE Mindfulness, created for providers, practitioners and educators who support children, teens and families. Noa is built entirely from the HERE team's eight years of real-world work, including thousands of proprietary activities developed, designed and created by the team, grounded in HERE's five wellbeing pillars: nature, connection, mindfulness, creativity, and trauma-informed awareness.

The people doing the supporting: school counsellors, early years practitioners, youth workers, family hub teams, and the organisations behind them, including schools, councils, foundations and childcare networks. Organisations can bring Noa into their own digital platforms to support their teams.

Is Noa safe for children?

Noa is designed for the adults doing the supporting: providers, practitioners, educators and parents use Noa to support the children and teens in their care, and young people should use Noa with a trusted adult involved. Every suggestion Noa offers comes from HERE's own proprietary activity library, created by the HERE team through eight years of real-world practice across UK and US programmes including the Chelsea FC Foundation, London Family Hubs, schools and non-profits, and grounded in five evidence-based wellbeing pillars: nature, connection, mindfulness, creativity and trauma-informed awareness. Noa does not knowingly collect personal information from children under 13, and prompts are not intentionally linked to anyone's identity. If a message suggests an urgent concern, Noa signposts crisis and emergency support. Noa is a wellbeing support tool, not a medical, crisis or emergency service, and it never replaces professional care or safeguarding procedures.

How much does Noa cost?

Noa is free to use with no conversation limit. You can ask Noa and explore activity ideas without signing up, and we only ask for your email when you open your first activity, after which downloads are unlimited. A subscription with deeper support is coming soon. Organisational pilots and platform integrations by enquiry.

HERE Mindfulness, founded by Dana Olson and Jen Armstrong, MSc. HERE's partners include the London Borough of Hammersmith & Fulham, London Borough of Bromley, Chelsea FC Foundation, Fulham FC Foundation, Douglas County, Nebraska, Region 6 Behavioral Health, Ronald McDonald House Omaha and more.

Bring Trusted Emotional Wellbeing Support Into the Platforms People Already Use

HERE provides thousands of activities, specialist wellbeing intelligence and thoughtfully designed experiences, built from eight years of our own real-world work supporting children, teens, families and organisations across the UK and US.

Built around our five wellbeing pillars (Mindfulness, Nature, Creativity, Connection and Trauma-Informed Care), HERE adds a trusted emotional wellbeing layer for supporting children, teens and families.

Explore a Powered by HERE Pilot See How It Works

The Intelligence Layer General AI Is Missing

General-purpose AI is powerful, but wellbeing needs trusted knowledge, defined boundaries and specialist support underneath. HERE provides the intelligence layer that makes those experiences more relevant, reliable and grounded in real-world practice.

Bridging the AI Expertise Gap

General-purpose AI models are highly capable but lack domain expertise, often generating plausible but completely incorrect information. Official guidance from the UK Government AI Insights explicitly states that anchoring LLMs to domain-specific data and retrieval systems is the key to delivering relevant and reliable results.

How HERE helps

We provide the critical domain-specific layer that general LLMs lack. By retrieving activities directly from the verified HERE mindfulness and emotional wellbeing database, wellbeing platforms ensure their AI delivers accurate, safe and contextually aware support rather than generic guesses.

UK Government, Artificial Intelligence Playbook for the UK Government10 February 2025

A Defined Job for Safety

Unchecked, open-ended AI can introduce serious risks to human health. Official guidance from the World Health Organization recommends that AI used in healthcare and wellbeing environments be restricted to well-defined tasks, satisfying strict requirements for safety, accuracy and efficacy.

How HERE helps

We give wellbeing AI a clear, safe and structured objective. By anchoring conversational models to the HERE mindfulness and emotional wellbeing database, developers ensure their AI doesn’t veer into unsafe territory. Instead, it fulfils a precise, reliable function: matching users with expertly validated wellbeing activities.

World Health Organization, Ethics and Governance of Artificial Intelligence for Health: Guidance on Large Multi-Modal Models18 January 2024

Quality Over Scale

Bigger isn’t always better. Research published in Scientific Reports shows that specialised, domain-specific AI models consistently outperform much larger, general-purpose models on targeted tasks. High-quality, hyper-relevant knowledge matters far more than massive model scale.

How HERE helps

You don’t need to run massive, expensive AI infrastructure to build an elite wellbeing product. Integrating the specialised HERE mindfulness and emotional wellbeing database injects premium domain intelligence directly into your AI workflow, allowing even compact, private models to outperform generic giants on wellbeing tasks.

Scientific Reports, Domain-specific versus general large language models: a review and empirical benchmark in real medical texts28 July 2026

Grounding Reduced Hallucinations From 8% to 0%

Clinical research proves that when large language models are forced to look at a specialist knowledge base rather than relying solely on their internal memory, text errors drop completely to zero. Anchoring AI in a dedicated reference library eliminates risky guessing and drastically boosts factual accuracy.

How HERE helps

Mental and emotional wellbeing leave no room for AI guessing games. The HERE mindfulness and emotional wellbeing database serves as that exact specialised reference layer. By forcing your LLM to fetch answers directly from our verified repository of structured activities, you instantly eliminate the risk of hallucinated advice, ensuring a safe, credible and accurate experience for your users.

npj Digital Medicine, Retrieval-Augmented Generation Elevates Local LLM Quality in Radiology Contrast Media Consultation2 July 2025

What HERE Can Power

HERE Shelf

Give staff, providers and families a focused library of relevant activities inside your existing platform. Filter by age, feeling, time, setting, language, wellbeing pillar and format.

Noa Assist

Help people find the right reviewed activity without hours of searching. Noa matches the moment with content written and reviewed by the HERE team. It does not invent activities.

HERE Moments API

Bring trusted HERE recommendations into your own workflow and interface using structured, non-identifying context.

HERE Wellbeing Feed

Keep support timely, local and deeply relevant, with activities responding to real feelings, community life, world events, seasons and emerging mental health needs.

HERE Worlds

Create an explorable Wellbeing World around your organisation, people and place, incorporating familiar landmarks, seasons, flora, fauna, colours and identity.

HERE While You Wait

Offer bounded, practical support while families or individuals wait for counselling, assessment, referral or an appointment. HERE supports the wait; it does not replace professional care.

How It Looks Inside Your Product

Three of the shapes this most often takes. Every one sits inside software the partner already runs.

A provider searches, previews and sends a reviewed activity, without leaving their own portal.

A school or family app carries a timely activity, in the channel families already read.

An employee platform offers a family wellbeing shelf beside its other benefits.

Illustrative interfaces. Organisation names are examples.

A Wee Bit of Code

Send a small amount of non-identifying context. Receive reviewed activities that fit the moment.

Your request

{
  "age": "8-12",
  "feelings": [
    "worried"
  ],
  "setting": "classroom",
  "time_available_minutes": 10,
  "language": "en",
  "mode": "group",
  "result_limit": 3
}

What HERE returns

Run the request to see what HERE returns.

HERE provides the clever bit, and adding it is easy.

This demonstration uses a small set of sample content. It issues no credentials and does not read the HERE catalogue.

Already Running

made with Hammersmith and Fulham

HERE built a Wellbeing World for the London Borough of Hammersmith and Fulham: an explorable illustrated scene of the borough, with local landmarks that open reviewed activities written for the families who live there. It runs inside the council's own pages as well as on ours.

Open the Hammersmith and Fulham world

Why HERE

Activities written and reviewed by the HERE team, never generated.
Eight years of real-world support.
Evidence-informed and trauma-informed design.
English and Spanish content.
Five wellbeing pillars: Mindfulness, Nature, Creativity, Connection and Trauma-Informed Care.
Individual, group, classroom, professional and family formats.
Timely, seasonal and locally configurable experiences.

Start With One Useful Moment

Not a platform to adopt. One thing that gets better.

Help an educator find the right activity for a worried class in under a minute.
Give a parent something meaningful to try today.
Support a family appropriately while they wait for a referral.
Help a coach respond to nerves, setbacks or team conflict.
Add relevant family wellbeing support to an employee platform.
Let an AI product recommend a reviewed action rather than generate one.

Begin With a Focused, Paid Pilot

Paid pilots begin at £3,500 / $5,000.

We begin with one audience, one meaningful use case and the simplest integration needed to test it properly.

Tell us about your platform and the people you support.
One focused conversation, no rebuild required.
A two page proposal with scope, measures and price.
A paid pilot with dates, owners and agreed success measures.

Where Could HERE Fit?

Tell us a little about your platform and the people you support. We will help identify a focused pilot without asking you to rebuild what you already have.