Noa by HERE

Turn your platform into a place for trusted emotional wellbeing support

HERE provides thousands of activities, specialist wellbeing intelligence and thoughtfully designed experiences, built from eight years of our own real-world work supporting children, teens, families and organisations across the UK and US.

Built around our five wellbeing pillars, HERE adds a trusted emotional wellbeing layer for supporting children, teens and families.

Integrate HERE todaySee How It Works

Option 1: Website embed (for internal teams and/or external audiences)

Meaningful mindfulness and wellbeing support

A wee bit of code. A world of wellbeing support, powered by HERE.

Add a small snippet of code to your website, app or portal. Choose trusted wellbeing support for your team, your community, or both.

HERE’s own evidence-informed activities give your team and community trusted, ready-to-use support, beyond general search results.

Noa, HERE's fern companion, smiling at a desk with a computer

  1. The HERE experience, made yours.

    Here is what you get: a ready-made window for your site, filled with reviewed activities, Wellbeing Worlds to explore, and Noa to help find the right one for the moment.

  2. Copy it. Paste it.

    Here is how you drop it in: copy your embed code from your account and paste it into the page where you want HERE to sit. It works like adding a video to a page.

  3. Done. Really.

    HERE is now part of your page. Staff, families and the people you support stay right where they are, with something calming one click away.

Two HERE characters, one holding a sign that reads wee bit of code, the other cheering

Not the person who handles your website?

Forward this to whoever does.

Tell them you would like HERE on your site. It is the same simple paste as adding a video, so it should be a small job.

Option 2: API (for organisations with their own app, assistant or messaging)

Power your product with HERE’s emotional wellbeing intelligence

Your app. Your assistant. HERE’s trusted emotional wellbeing layer behind it.

For most schools, hubs and practices, the embed is all you need, with Noa included. The API is for organisations that already have their own app, assistant or messaging, and want HERE built into it rather than sitting beside it.

  • In your texts, chats and helplines

    Your text or WhatsApp support line, a staff assistant in Microsoft Teams, or a phone helpline. These aren’t websites, so the embed can’t sit there, but with the API every reply can still include a reviewed HERE activity.

  • Built into the assistant you already have

    Your assistant already helps with homework, HR questions or bookings. When wellbeing comes up, it answers in your voice, in the same chat, with HERE’s activities behind the answer.

  • Smarter with what you know

    Your platform knows the age group, the season and what was tried last week, so it can suggest what comes next: Worry Balloon last week, Busy Brain Of Thoughts this week. Only general details reach HERE, never anything personal.

  • The right activity, sent at the right time

    After a mood check-in dips, before exam week, or in a weekly message to families on a waiting list, your system sends a fitting HERE activity without anyone having to ask.

Integrate HERE todayHow the API works

Integration examples

HERE works inside your existing software, helping providers, families and employees access trusted support without another platform or destination.

A provider searches, previews and sends a reviewed activity, without leaving their own portal.
A school or family app carries a timely activity, in the channel families already read.
An employee platform offers a family wellbeing shelf beside its other benefits.

Illustrative interfaces. Organisation names are examples.

Embedded

Who is it for?

Schools, councils + family services

Embed HERE into school portals, Family Hub websites, council platforms and staff resource systems. Give educators and frontline teams trusted, ready-to-use support for children, teens and families, without hours of searching or preparation.

Workplaces, benefits + working families

Add meaningful parent and family wellbeing support to HR systems, employee portals, workplace benefits and insurer wellbeing offerings. Help employees support themselves and the people they care for, bringing a valuable new layer to the services already available.

Therapy, wellbeing + digital products

Bring HERE into therapist and counsellor platforms, client portals, or parenting, wellbeing and education products. Add thousands of evidence-informed activities and resources without having to create, organise and review an entire wellbeing library from scratch.

Branded, localised + made yours

Add a branded, localised layer to offer wellbeing support that reflects your organisation and the people and places you serve, without building it from scratch. We incorporate your logo, colours and visual identity, and create localised Wellbeing Worlds around familiar places, landmarks, seasons, flora, fauna and community life. Available across school and council services, workplace platforms, professional practice and digital products.

Explore HERE + Noa For Your Platform

The emotional wellbeing intelligence layer general AI is missing

General-purpose AI is powerful, but wellbeing needs trusted knowledge, defined boundaries and specialist support underneath. HERE provides the intelligence layer that makes those experiences more relevant, reliable and grounded in real-world practice.

Bridging the AI expertise gap

General-purpose AI models are highly capable but lack domain expertise, often generating plausible but completely incorrect information. Official guidance from the UK Government AI Insights explicitly states that anchoring LLMs to domain-specific data and retrieval systems is the key to delivering relevant and reliable results.

How HERE helps

We provide the critical domain-specific layer that general LLMs lack. By retrieving activities directly from the verified HERE mindfulness and emotional wellbeing database, wellbeing platforms ensure their AI delivers accurate, safe and contextually aware support rather than generic guesses.

UK Government, Artificial Intelligence Playbook for the UK Government10 February 2025

A defined job for safety

Unchecked, open-ended AI can introduce serious risks to human health. Official guidance from the World Health Organization recommends that AI used in healthcare and wellbeing environments be restricted to well-defined tasks, satisfying strict requirements for safety, accuracy and efficacy.

How HERE helps

We give wellbeing AI a clear, safe and structured objective. By anchoring conversational models to the HERE mindfulness and emotional wellbeing database, developers ensure their AI doesn’t veer into unsafe territory. Instead, it fulfils a precise, reliable function: matching users with expertly validated wellbeing activities.

World Health Organization, Ethics and Governance of Artificial Intelligence for Health: Guidance on Large Multi-Modal Models18 January 2024

Quality over scale

Bigger isn’t always better. Research published in Scientific Reports shows that specialised, domain-specific AI models consistently outperform much larger, general-purpose models on targeted tasks. High-quality, hyper-relevant knowledge matters far more than massive model scale.

How HERE helps

You don’t need to run massive, expensive AI infrastructure to build an elite wellbeing product. Integrating the specialised HERE mindfulness and emotional wellbeing database injects premium domain intelligence directly into your AI workflow, allowing even compact, private models to outperform generic giants on wellbeing tasks.

Scientific Reports, Domain-specific versus general large language models: a review and empirical benchmark in real medical texts28 July 2026

Grounding reduced hallucinations from 8% to 0%

Clinical research proves that when large language models are forced to look at a specialist knowledge base rather than relying solely on their internal memory, text errors drop completely to zero. Anchoring AI in a dedicated reference library eliminates risky guessing and drastically boosts factual accuracy.

How HERE helps

Mental and emotional wellbeing leave no room for AI guessing games. The HERE mindfulness and emotional wellbeing database serves as that exact specialised reference layer. By forcing your LLM to fetch answers directly from our verified repository of structured activities, you instantly eliminate the risk of hallucinated advice, ensuring a safe, credible and accurate experience for your users.

npj Digital Medicine, Retrieval-Augmented Generation Elevates Local LLM Quality in Radiology Contrast Media Consultation2 July 2025

Eight years of award-winning, expert-led work with London councils and Family Hubs, Premier League club foundations, Nebraska government agencies, Buffett foundations and more

  • Written and reviewed by our team, never generated
  • Evidence-informed and expert-led
  • Seasonal and locally adaptable, for individuals, groups, classrooms and families
  • Activities currently in English and Spanish
The five HERE wellbeing pillars: Nature, Trauma-Informed, Connection, Creativity and Mindfulness

Guides

Explore Powered by HERE

Let’s work together to strengthen the support around your community

Give your team and community meaningful wellbeing support through the platform they already use. Start with a month or two to explore what works for your people, or move straight into a fuller offering. We’ll work with you from setup onwards, helping you make the most of HERE as your needs evolve.

We give priority to enquiries from organisation email addresses, rather than personal ones such as Gmail or Outlook.

HERE + Noa: Embedded Wellbeing Support For Providers Who Support Children, Teens and Families